Product Features

Accelerate your market research project workflow and get more out of your research data.


Access all your research data in one place, just like you do with a search engine

We connect seamlessly with most data collection platforms like Qualtrics, FocusVision Decipher, SurveMonkey and you can also easily upload documents, reports and videos to the platform. We automatically categorize all your data so that you can easily find what you are looking for - be it a survey question, an insight from a specific report or even a phrase from a video transcript.

Get to the right insights quickly, using interactive visualizations

Discover insights faster, spending less time processing data and more time in analyzing data and uncovering patterns in a fraction of time. Start with your survey question, apply filters, slice and dice using all relevant dimensions that are auto picked for you until the most granular cut possible. Use our powerful chart selection of more than 20 visualizations to convey a compelling data story.

Be confident with your analysis, using our built-in statistical tools

Everything you’ll ever need to work with both quantitative and qualitative data including hypothesis testing, clustering, sentiment analysis, word clouds and so much more. All the analysis techniques work with categorical data, sampling weights and filters that are automatically picked up during the data feed itself. No need to use SPSS, R or other statistical tools for your survey needs.

Collaborate, publish and present insights as stories instead of dashboards

Start writing your stories at the same time as doing your analysis using our visually compelling and easily customized storyboards. You can not only dive deeper into what matters most from each research project but also connect the dots across multiple surveys to reveal hidden connections with new insights to inspire action. Also, embed stories into web pages or export to PowerPoint, Excel, or as PDF when needed.

Build and manage your survey workflow in minutes

Easily build, run, and scale your survey workflows on one platform. Just choose the survey methodology and let our workflow builder guide you effortlessly. Organize and assign tasks and let teams see immediately what they need to do, which tasks are a priority, and when work is due. It has never been so easy to manage dependent, overlapping, and unscheduled tasks.

Effective and productive organization without the busy work

See customized widgets on your homepage with key metrics that let you get the complete picture of all tasks, by project, team or team member. Each widget reflects the team’s actual work, so all your updates are in one place and in real-time. Streamline processes and projects, and keep track of all the moving pieces to increase the efficiency of your primary research operations.

Control tower for your entire primary research operations

See how the pieces fit together by using a Timeline report that helps you stay on schedule and hit your deadlines with ease. Use our executive report to easily track iterations and backlogs to see where your team stands against each milestone or stage of the project. See how tasks and deadlines connect, identify problems and fix dependency conflicts better.

Have apps you and your team love and rely on every day?

Set up any integration in just a few clicks and with no code.

Ready to take a closer look? Let us show you around.