- Project Management Software
- Research Operations Software
- One Workspace
- Automate Repetitive Tasks
Top 5 benefits of using a customized project management tool (exclusively for Market Research)
Imagine yourself in a situation where you’re given only a chopstick to have your soup. Having a spoon in this situation could be a boon to enjoy your soup while it’s hot. This could be the case when your to-do list is never-ending. In such situations, you are intrigued to repurpose your existing project management solution for market research tasks. Using your existing project management solution takes more time to complete your research task, as it’s not tailor-made for your market research operations.
Several market researchers struggle by repurposing their existing general-purpose solutions such as spreadsheets, Jira, Trello, and more, for their market research operations because of their familiarity. Many market researchers might not even be aware that there might be a specialized solution to manage and optimize their market research tasks.
What is Market Research Operations?
Market Research Operations requires driving projects from start to end of the research lifecycle. This involves determining project needs, objectives, defining the list of tasks, coordinating your resources, completing research projects, and developing actionable conclusions from studies. It also needs to communicate to the stakeholders effectively within the estimated timeframe, budget, and quality.
How can a customized project management tool for Market Research Operations help you?
Whether you’re part of a team or working solo for market research projects, a customized tool could help you with these tasks:
- Organizing all your research activities from one workspace
- Optimized planning and scheduling tasks
- Analyzing the project’s progress visually
- Collaborating with team members made simple
- Automating repetitive tasks to increase productivity
Let’s deep dive into how Pinecrow’s Software-as-a-Service (SaaS) solution can help you to seamlessly complete all your market research activities.
Organizing all your research activities from one workspace
It’s common to find yourself using plenty of tools for project management activities such as document sharing, team collaboration, status updates, and much more. Using a customized market research operations solution lets you manage all these research-related activities from one workspace. It helps you focus on these tasks in an optimized way, instead of switching between multiple tools.
With Pinecrow’s market research operations solution, in just a few clicks you can quickly create your projects that have predefined methodologies for market research. You can assign those tasks to your team members, keep track of all your project-related activities, and easily track your project’s progress from your dashboard.
Optimized planning and scheduling tasks
The most challenging and time-consuming part for the market researcher is spent on manually setting up tasks. This includes setting research project objectives, creating a tasks list, adding dependencies, and setting milestones that suit their target project completion date.
Pinecrow’s predefined research projects’ template allows you to pick the right methodology for a market research project. Within a few seconds, you can set up your objectives by using an optimized list of tasks, dependencies, milestones, due dates, and planned completion dates. It has been proved that Pinecrow’s market research solution has helped market researchers reduce their timeline by at least 30%. To see how much time and investment you can save while working on a market research project, try our ROI calculator.
Analyzing the project’s progress visually
As the famous adage “A picture is worth a thousand words”, Pinecrow’s market research operations solution provides you multiple visual representations of your market research project. It helps you to track the overall progress and understand its status quickly.
Pinecrow allows you to analyze your project in either a List view or Mind Map view. To analyze the project at a granular level, the List view helps you with a clear understanding of the task details, status, assignees, comments, and documents. The Mind Map view allows you to visually analyze the project’s dependencies and statuses in the current timeline.
The Key Performance Indicators (KPI) dashboard shows the project’s health at each stage and also the overall status of a project. The customized widgets provide the project summary, tasks status, milestone status, risks, and unassigned tasks based on the deadlines, dependencies, assignees, and much more.
Collaborating with team members made simple
Collaborate with other people in your team in real-time, whether it’s within your company or when working with vendors for your projects. You no longer have to send emails back-and-forth to your team members to find out a particular task’s status. Pinecrow’s market research operations solution allows you to seamlessly connect with your team, both internal and external from one workspace. This removes any communication barriers, aligns goals for everyone involved in the project, and moves your research project in the right direction.
Automating repetitive tasks to increase productivity
As a market research manager for a distributed team, automating repetitive tasks could avoid the risk of introducing human errors in your workflows. This includes scheduling tasks, allocating resources, creating reports, and many such manual tasks.
Many research projects have some repetitive or recurring tasks, which could be efficiently handled by automation. Pinecrow has helped market researchers overcome these hurdles by creating custom methodologies that automate such repetitive tasks. Automating such repetitive workflows helps your team to focus on more creative and complex tasks, increasing overall productivity.
According to the MIT Center for Information Research, Organizations that rank in the top quarter of employee experience achieve more than twice the innovation (51 percent to 24 percent), more than double the customer satisfaction (32 percent to 14 percent), and 25 percent higher profits than organizations in the bottom quarter.
Pinecrow’s market research operations solution can help you manage everything from one workspace. Track your project's progress at a glance, improve your planning and scheduling, collaborate more efficiently and effectively, automate your recurring and repetitive tasks. This increases the overall experience and productivity of your employees.
In addition to the benefits mentioned above, your organization also profits from:
- Efficient resource management
- Improved decision making
- Effective communication
- Improved team morale
- Flexibility and higher risk tolerance
- Better quality of the output
- Retrospective learning
To know more about how Pinecrow can help you in the market research operations, schedule a demo here.
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